Fully automated lead generation pipeline: scrape, enrich, and outreach
The Challenge
The client's sales team was manually browsing Indeed job postings, copying data into spreadsheets, and sending individual outreach emails. The process consumed 6+ hours per day and produced inconsistent results. The window to reach decision-makers immediately after a job posting goes live is narrow — a manual workflow was consistently missing it, and the team had no capacity to scale outreach volume.
Our Approach
We mapped every manual step and automated the entire sequence. Apify scrapers monitor Indeed job postings on a defined schedule and pull structured results automatically. Seatable acts as the central pipeline database, organizing and deduplicating incoming leads. Clay enriches each entry with contact information and company context. When enrichment completes, Lemlist sequences trigger automatically — sending personalized outreach without a human in the loop.
What We Built
- •Apify-powered Indeed job posting scraper with configurable search filters and schedule
- •Seatable workspace for pipeline organization and automatic lead deduplication
- •Clay enrichment pipeline appending verified contact and company data to each lead
- •Lemlist outreach sequences with personalization tokens triggered on enrichment completion
- •Pipeline health monitoring with error alerting for failed scrapes or enrichment gaps
- •Configuration layer allowing non-technical operators to adjust search criteria and sequences
The Results
- ✓End-to-end pipeline runs unattended on a configurable schedule
- ✓Clay enrichment adds verified contact data to every scraped lead
- ✓Lemlist sequences trigger automatically on enrichment completion
- ✓Seatable workspace provides full pipeline visibility and deduplication
